What Is The NFL Worth?

The NFL is a multi-billion dollar industry and the most valuable sports league in the world. But what is it actually worth?

What Is The NFL Worth?


The National Football League (NFL) is a professional American football league consisting of 32 teams, divided equally between the National Football Conference (NFC) and the American Football Conference (AFC). The NFL is one of the four major professional sports leagues in North America, and the highest professional level of American football in the world. The NFL’s 17-week regular season runs from early September to late December, with each team playing 16 games and having one bye week. Following the conclusion of the regular season, six teams from each conference (four division winners and two wild card teams) advance to the playoffs, a single-elimination tournament culminating in the Super Bowl, which is usually held on the first Sunday in February and is played between the champions of the NFC and AFC.

The league was formed in 1920 as the American Professional Football Association (APFA) before renaming itself the National Football League for the 1922 season. The NFL agreed to merge with the American Football League (AFL) in 1966, and its first Super Bowl was held at the end of that same year. Today, more than 240 million people worldwide watch NFL games on television each year.

The Business of the NFL


The NFL generates revenue through a variety of different means, including tickets, broadcasting rights, merchandise sales, and concessions. In 2018, the league generated $8.1 billion in revenue, with the vast majority of that coming from broadcasting rights. The NFL’s television contracts are the most lucrative in all of sports, and account for almost half of the league’s total revenue.

In addition to conventional broadcast partners like CBS, FOX, and NBC, the NFL also generates a significant amount of revenue through its own cable network, the NFL Network. The network airs a number of games throughout the season, as well as pre- and post-game programming and original content. The NFL also has deals in place with a number of digital streaming partners, including Amazon Prime Video and Twitch.

Merchandise sales are another significant source of revenue for the league. The NFL generates billions of dollars in revenue from the sale of jerseys, hats, and other licensed products bearing team logos and player names. Concessions are also a major source of revenue for the league, with concessions sales at stadiums across the country generating hundreds of millions of dollars each year.


The NFL is a not-for-profit organization, which means that it does not have to pay taxes on the revenue it generates. The league does, however, have to pay for some of its expenses. These include:

-Player salaries and benefits: In 2019, the average NFL player salary was $2.7 million. The league also has to pay for player benefits, which include health insurance and pension plans.
-Stadium operations and maintenance: The NFL owns or leases most of the stadiums that its teams play in. This means that the league is responsible for their upkeep and maintenance.
-Referee salaries: The NFL hires referees to officiate its games. These officials are paid an annual salary, which varies depending on their experience level.
-League office expenses: The NFL has a central office in New York City where it employs a staff of over 300 people. The league also has regional offices around the country. All of these employees need to be paid, and the offices need to be maintained.


In 2018, the NFL generated $14 billion in revenue. The league’s 32 teams each keep an average of $226 million, while the remaining $2.4 billion is divided among expenses and profits. The NFL’s annual profit is around $10 billion.

The Value of the NFL

The NFL is the most popular sport in the United States. It is also one of the most valuable businesses in the world. The NFL generates about $10 billion in revenue each year. This is more than any other professional sports league in the world.

The NFL Brand

The NFL is the most valuable sports brand in the world. According to a 2017 report from Forbes, the league is worth an estimated $73 billion. That figure includes not only the value of the NFL’s 32 franchises, but also the value of its broadcast contracts, merchandise sales, and ticket revenues.

The NFL’s brand value has increased steadily over the past few years. In 2015, Forbes valued the league at $63 billion. In 2016, that number jumped to $69 billion. The $73 billion valuation in 2017 is a new high for the NFL.

Much of the NFL’s brand value comes from its television contracts. The league currently has deals with ESPN, NBC, CBS, and FOX that are worth a combined $4.95 billion per year. These deals run through 2022 and are some of the most lucrative in all of sports.

The NFL also generates a significant amount of revenue from merchandising. The league sells everything from jerseys to hats to video games. In 2016, the NFL brought in $1.6 billion in merchandise revenue. That number is expected to increase in future years as the league grows in popularity both domestically and internationally.

Finally, ticket sales also contribute a significant amount to the NFL’s bottom line. In 2016, the average NFL team generated $111 million in ticket revenue each season. That number is expected to increase as stadiums continue to fill up and fans become more willing to pay for premium seating options like suites and club seats

The NFL as a Media Property

In May of 2018, Forbes released their annual evaluation of the NFL and its 32 teams. The league was valued at $63 billion, making it the most valuable sports league in the world. In addition to being the most valuable sports league, the NFL is also the most popular sports league in the United States. An estimated 170 million people in the U.S. watched NFL games during the 2017 season.

The NFL’s popularity is due in large part to its status as a media property. The league generates massive amounts of revenue from its broadcast and digital rights agreements. In May of 2018, the NFL signed a new nine-year broadcast rights deal with CBS, NBC, and FOX that is worth an average of $3.1 billion per year. This is in addition to the NFL’s existing digital rights deals with Amazon, DirecTV, and others that are worth a total of $1.5 billion per year.

The NFL’s popularity has allowed it to command large sums of money from broadcasters and digital partners, but it has also allowed the league to generate significant revenue from other sources as well. The NFL brings in hundreds of millions of dollars each year from ticket sales, merchandise sales, and sponsorship deals.

The combination of all these factors make the NFL an incredibly valuable media property. The league’s popularity and ability to generate revenue from multiple sources make it one of the most valuable sports leagues in the world.


Summarizing, the NFL is a valuable brand and is worth an estimated $63 billion. This includes the value of the NFL’s television contracts, franchise values, and merchandising revenue. The NFL generate s a large amount of revenue, but also has high costs associated with player salaries and stadium construction and maintenance.

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